Guides for winning on Google and inside AI answers.
Practical write-ups on ranking, AI visibility and content audits. No fluff, same thinking behind the product, in article form.
How to Tell If ChatGPT Is Recommending Your Competitor Instead of You
A five-minute manual check for whether ChatGPT, Claude, Gemini, Perplexity and Copilot are naming your competitor instead of you, and what to actually do about it.
Competitive IntelligenceHow to Catch a Competitor's Price Change Before It Costs You a Deal
Why manually checking competitor pricing pages fails, what to actually monitor, and how to build a habit that catches changes before they cost you a deal.
Competitive IntelligenceHow to Do a Competitor Analysis (A Simple Framework That Works)
A step-by-step framework: which competitors to pick, what to compare, how to back it with evidence, and how to keep it from going stale.
Content StrategyWebsite Content Audit: A Step-by-Step Framework
The full framework, where content analysis tools fit in, and the one check almost every audit skips: whether the content is still accurate.
AI Image GenerationImage Prompt Adherence: What It Means and How to Measure It
Why AI-generated images drift from their prompts, the dimensions that make up adherence, and how to check it, manually or automatically.
SEO & RankingWhat a Good SEO Report Generator Should Actually Check
The signals that actually affect page ranking, why a single score isn't enough, and what to look for before trusting any report.
Content StrategyLanding Page Audit: 15 Checks Most Audits Skip
Beyond headline and CTA, image/copy mismatches, value latency, CTA clustering, filler detection, and the checks most audits miss entirely.
GEO · AI SearchAEO and GEO, Explained: 15 Questions Answered
What Answer Engine Optimization and Generative Engine Optimization actually mean, how they differ from SEO, and how to optimize for both.